Sharon Hurley Hall, Professional Writer & Blogger https://www.sharonhh.com Write on time and write on target Fri, 16 Feb 2018 12:52:26 +0000 en-US hourly 1 https://www.sharonhh.com/wp-content/uploads/2016/12/cropped-Sharon-Hurley-Hall-32x32.png Sharon Hurley Hall, Professional Writer & Blogger https://www.sharonhh.com 32 32 Writer Mentoring – A New Chapter https://www.sharonhh.com/writer-mentoring-new-chapter?utm_source=rss&utm_medium=rss&utm_campaign=writer-mentoring-new-chapter https://www.sharonhh.com/writer-mentoring-new-chapter#respond Fri, 16 Feb 2018 09:57:30 +0000 https://www.sharonhh.com/?p=5557 by Sharon Hurley Hall

Timing is everything when you’re launching a new venture, and my latest undertaking is no exception. I’ve become an online writing mentor. 🙂 As an experienced writer, professional blogger, and former journalism professor, one of my long-cherished goals has been to mentor other writers. It’s something I’ve done informally for years, and every now and […]

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by Sharon Hurley Hall

Timing is everything when you’re launching a new venture, and my latest undertaking is no exception. I’ve become an online writing mentor. 🙂

As an experienced writer, professional blogger, and former journalism professor, one of my long-cherished goals has been to mentor other writers. It’s something I’ve done informally for years, and every now and then I get a thank you from someone I’ve helped.

Several years ago, I’d just about decided to launch a formal writer mentoring program when the recession hit. Obviously, that wasn’t a great time for a launch, so I put it on hold.

Deciding on My 2018 Goal

But when I was thinking about what I wanted to achieve this year, I realized, after some soul searching with someone near and dear to me, that I still felt this could be useful to other writers, and immensely satisfying to me, if it worked out.

That same person advised me to go ahead and start, taking advantage of that New Year vibe. So I did, going with the motto “done is better than perfect”. While I have to say that my perfectionist’s heart rebels at that idea, the truth is that if I’d waited for everything to be in place, I wouldn’t have got started – or at least, not for a while.

Launching “The Biz of Writing”

The funny thing is, once I’d made the decision, everything fell into place. I sent a message to my email subscribers asking for volunteers to help me test the program, and I got double the number I’d expected.

So I went ahead and started the group in January. I decided to use Facebook, just because it had all the features I needed, and there was virtually no learning curve.

So far, it’s going well. The group is mixed, including people who’ve always wanted to write, people who are writing but want to change direction, and people who need some help with marketing to move their writing business to the next level.

The thing is, I’ve been in all those situations (though it’s a long, long time since I was new to writer), and I can empathize. More to the point, I’ve gathered some knowledge along the way that can help these writers avoid some of the mistakes I’ve made.

The Biz of Writing – What’s Inside

So, what’s inside the writer mentoring program? At the moment, it consists of four modules:

  1. Getting your website together
  2. Blogging
  3. Marketing
  4. Leveling up

Each week there’s a task to complete, and I share resources I think will be helpful. I’m also around to answer questions as needed and to look over web pages and articles.

For the stuff I create, I’m keeping track of the main content and resources in a single document, so I can go back and refine it before the second run-through.

Writer Mentoring Group – Setting Goals

So why start a writer mentoring group now? As a business owner, it’s essential to plan for the future. I think this could be the start of a new direction for my business. I’ll talk more about that near the end of this post.

For now, I’m enjoying helping others discover the talents they already have and share those with the world.

My goals for the program are:

  • First, to complete it – getting it done will feel like an achievement
  • Second, to have writers progress in their careers

Initial Lessons

So far, I’ve learned a lot. For example, though I started with 6 people, I think 12’s a better number. That way there’s still interaction even when a couple of people are quiet.

I’ve also realized that if the group ends up much bigger, or if I add more to the mix, I might need some help with moderating the group, just to make sure everyone gets the answers they need quickly. That will probably call for the help of another experienced writer.

Planning for the Next Writer Mentoring Group

What’s next? Once the program is finished, I’ll get feedback, and improve the content if needed for the next run through later this year. I’ll also have to create marketing material.

Eventually, I may run a couple of courses a year, and perhaps a membership program for additional mentoring for graduates of this program.

And I’ll definitely be updating some of the ebooks I have, and creating new ones, to serve as resources for the program.

Running the group has also reminded me how much I enjoy sharing knowledge and learning from others. In the long run, this could be a way to maintain interest in writing, while taking a step back from day to day deadlines. Watch this space!

Want to find out when the next Biz of Writing programme is running? Get on my email list to be the first to know!

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So You Want to Hire a Professional Blogger? [Updated] https://www.sharonhh.com/hire-a-professional-blogger?utm_source=rss&utm_medium=rss&utm_campaign=hire-a-professional-blogger https://www.sharonhh.com/hire-a-professional-blogger#respond Sun, 04 Feb 2018 13:48:22 +0000 https://www.sharonhh.com/?p=749 by Sharon Hurley Hall

Ready to hire a professional blogger? That’s a great decision. Blogging is an important form of content marketing which can help you to build authority in your niche, drive traffic to your site and increase your online visibility. And that’s why you can’t leave it to chance. This guide will help you work out how […]

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by Sharon Hurley Hall

Ready to hire a professional blogger? That’s a great decision. Blogging is an important form of content marketing which can help you to build authority in your niche, drive traffic to your site and increase your online visibility. And that’s why you can’t leave it to chance. This guide will help you work out how to find the blogger you need and discover what you should expect from your working relationship.

hire a pro blogger

Finding a Professional Blogger for Hire

Hire a Professional BloggerLet’s start at the beginning. It’s important to find the right blogger to tell your story. While you can search for a professional blogger to hire via Google, this will bring up a lot of advice on problogging but may not result in many real leads. And it’s hard to tell whether you can get bloggers you can trust via Craigslist or other online ads.

But there is one method that will never fail – and all you have to do is read a few blogs. You probably already have some favorite writers and bloggers whose work you look forward to.

Find the ones who are writing in your niche, say you love their work and approach them to see if they are available. (I know this works because that’s how many of my current clients found me!) And then you can have the in-depth conversation about what you need.

Working with a Professional Blogger

If you’re working with a professional blogger, then you have to do your part by providing:

  • a clear brief including an overview of your business
  • a link to the website where the content is going
  • appropriate payment (I’ll come back to that in a moment)

When I work with a client, I provide a questionnaire that asks about:

  • the company and your typical client
  • how you differentiate your business from that of your competitors
  • the terms people use to find you (though I do my own research too)
  • the tone you need (formal or conversational, for example)
  • your key goal for the content
  • other administrivia like deadlines, primary contact, and so on

If you provide the blogger with the right background information then you can expect the blogger to:

  • research appropriate content for your blog
  • come up with topic ideas for approval (or work with yours)
  • write the blog post and link out appropriately
  • optimize that blog post for search
  • format it with heading tags
  • if it’s ghostwritten, to make it sound like you wrote it

Depending on your arrangement, the professional blogger you hire may also:

  • source images to accompany the post
  • upload the post and images
  • insert categories and tags
  • fill in the appropriate fields for your SEO software
  • if it’s bylined, respond to comments

The Problogger Price Tag

What will you have to pay to hire a professional blogger? There’s no easy answer to this except to say that you get what you pay for. While there are bloggers who will work for less than $50-100 a post (some of them much less), in general you won’t get much research or original thought at that rate. Which means that’s probably not the right route for your authority blog.

If you want a blogger who can come up with original ideas appropriate to your niche, do in-depth research and turn out well-written, optimized posts with minimal input from you, then expect to pay $150-200 per short post or more. And add a bit more if that writer is very experienced. (Here’s what I charge and why I’m worth it.)

I hope this will help you hire a professional blogger to boost your content marketing and authority building efforts. If there’s still something you want to know, feel free to ask questions below.

Want to see what professional blogging looks like? Sign up for the Write on Time update to get my latest posts in your inbox.

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Blogging Portfolio Q3-4 2017 https://www.sharonhh.com/blogging-portfolio-q3-4-2017?utm_source=rss&utm_medium=rss&utm_campaign=blogging-portfolio-q3-4-2017 https://www.sharonhh.com/blogging-portfolio-q3-4-2017#respond Fri, 22 Dec 2017 18:12:55 +0000 https://www.sharonhh.com/?p=5458 by Sharon Hurley Hall

Well, it’s nearly the end of the year, and here’s my roundup of what I’ve been writing in the last 6 months. Somehow, I completely missed my usual Q3 update, so this time round, it’s a bumper edition. As before, I’ve done most of my writing for the OptinMonster blog, covering content marketing, email marketing, […]

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by Sharon Hurley Hall

Well, it’s nearly the end of the year, and here’s my roundup of what I’ve been writing in the last 6 months. Somehow, I completely missed my usual Q3 update, so this time round, it’s a bumper edition.

Writing portfolio Sharon Hurley Hall 2017

As before, I’ve done most of my writing for the OptinMonster blog, covering content marketing, email marketing, lead generation, analytics, mobile and social media. I’ve also written quite a few OptinMonster tutorials. Here’s the list. Hope you find something useful to add to your reading list:

That aside, I’ve participated in a few expert roundups and have been cited on a couple of sites. Here’s the list:

Want to find out what I’ve been up to personally? I’ve shared that in my newsletter.

Enjoy the holidays, and see you next year!

P.S. I’m still taking on a limited number of freelance projects. If you’d like me to provide content like this for you, check out my writing services page to see what’s on offer, then contact me for a customized quote.

 

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Blogging Portfolio Q2 2017 https://www.sharonhh.com/blogging-portfolio-q2-2017?utm_source=rss&utm_medium=rss&utm_campaign=blogging-portfolio-q2-2017 Sat, 05 Aug 2017 17:10:33 +0000 https://www.sharonhh.com/?p=5206 by Sharon Hurley Hall

I’ve been doing a lot of writing in the past few months, mostly on the OptinMonster blog, but I’ve found time for a few other professional blogging projects, too, including some ghostwritten web content for a university website, some business guides, and a few guest posts. I also completed DigitalMarketer certifications in Email Marketing and […]

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by Sharon Hurley Hall

I’ve been doing a lot of writing in the past few months, mostly on the OptinMonster blog, but I’ve found time for a few other professional blogging projects, too, including some ghostwritten web content for a university website, some business guides, and a few guest posts.

I also completed DigitalMarketer certifications in Email Marketing and Content Marketing because, why not? Here’s my Q2 writing roundup.

Writing portfolio Sharon Hurley Hall 2017 q2

OptinMonster

Mirasee

Missinglettr

WordsonthePage

Search Engine People

Cited

Finally, for those who like stats, here’s a graphic from Buzzsumo charting my top performing articles:

shh top articles

See you next time!

P.S. I’m still taking on a limited number of freelance blogging projects. If you’d like me to provide content like this for you, check out my writing services page to see what’s on offer, then contact me for a customized quote.

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35 Articles on Content Marketing [Roundup] https://www.sharonhh.com/content-marketing-articles?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-articles https://www.sharonhh.com/content-marketing-articles#comments Sun, 11 Jun 2017 15:21:45 +0000 https://www.sharonhh.com/?p=5106 by Sharon Hurley Hall

Content marketing – most of us are doing it, but do we really understand it? A couple months ago, I published a roundup of what I’d published on analytics in response to subscribers’ request. Another topic people have been interested in is content marketing, so here’s another roundup for you. This isn’t everything I’ve written […]

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by Sharon Hurley Hall

Content marketing – most of us are doing it, but do we really understand it? A couple months ago, I published a roundup of what I’d published on analytics in response to subscribers’ request. Another topic people have been interested in is content marketing, so here’s another roundup for you. This isn’t everything I’ve written – things change and some of my original pieces are likely to be outdated now – but it’s most of the recent stuff. Hope you find something useful here.

  1. 10 Common Content Marketing Mistakes – Co-authored with Christina Strickland
  2. 10 Non-Negotiables for Effective WCM
  3. 10 Shortcuts to Deliver Expert Content Marketing with Ease
  4. 11+ Tools To Track Content Engagement
  5. 12 Infographic Tips to Rock Your Content Marketing Strategy
  6. 14 Signs That You Have Hired the Wrong Content Writer
  7. 15 Tools To Manage Your Editorial Content Calendar
  8. 26 Mistakes to Avoid When Writing Your First Ebook
  9. 4 simple steps to writing catchy headlines
  10. 5 ways to win your customers trust with content
  11. 57% of Marketers Still Struggle with Content Creation
  12. 7 Types of Content to Include in Your Strategy and Why {Part 1}
  13. 7 Types of Content to Include in Your Strategy and Why {Part 2}
  14. 8 Simple Ways to Breathe New Life Into Your Content Marketing – Co-authored with Christina Strickland
  15. A Road Map To Evergreen Content
  16. Double the Power of Your Content with This One Change
  17. Finding the Perfect Content Marketer
  18. How Content Driven Sites Can Boost Email Signups with YouTube Videos
  19. How to Become a Better Copywriter: 21 Tips from the Experts
  20. How To Conquer Content Marketing’s Engagement Challenge
  21. How to Convince Your Boss Content Marketing is Worth It
  22. How to Create the Perfect Call to Action
  23. How To Find The Best Content For Your Target Audience
  24. How To Find The Best Content Promotion Opportunities
  25. How to Get the Most Bang for Your Buck with Content Marketing
  26. How to Hire the Right Writer for Your Content
  27. How To Use Outlines For Better Content Creation
  28. How to Write an Epic Case Study that Wins More Business
  29. One and Done? Not with Content Marketing!
  30. Six Surefire Ways to Fail at Content Marketing
  31. Steal these 5 tricks reporters use for fresh article ideas
  32. The In-Depth Guide to Content Promotion
  33. Webinar Marketing 101: How to Sell Anything with Webinars
  34. Why Every Site Should Conduct A Content Analysis (And How To Do It)
  35. Why It’s Worth Investing in Content Marketing

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Better Blogging – Check Your Facts [Video] https://www.sharonhh.com/better-blogging-check-facts?utm_source=rss&utm_medium=rss&utm_campaign=better-blogging-check-facts Thu, 06 Apr 2017 08:47:45 +0000 https://www.sharonhh.com/?p=4402 by Sharon Hurley Hall

A while back I did an interview about blogging with Brent Jones for Brent Jones Online. That site’s now offline, as Brent has made the transition to being an author. That means I get to share the video with you here. Key takeaways from the video: Check that facts have been cited in multiple trustworthy […]

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by Sharon Hurley Hall

A while back I did an interview about blogging with Brent Jones for Brent Jones Online. That site’s now offline, as Brent has made the transition to being an author. That means I get to share the video with you here.

check-your-facts-with-sharon-hurley-hall

Key takeaways from the video:

  • Check that facts have been cited in multiple trustworthy locations. Aim for 99.9% plausibility as 100% is hard to achieve.
  • If you’re positioning yourself as an expert content writer, verifying facts adds to your credibility.
  • Use reliable sources that keep their information up to date.

And here’s one quote:

If you want to say something is absolutely awesome, you don’t need to research anything. But if you want to say “this is awesome and here’s why”, then you’d better have reliable facts to back it up.

Enjoy!

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Blogging Portfolio Q1 2017 https://www.sharonhh.com/blogging-portfolio-q1-2017?utm_source=rss&utm_medium=rss&utm_campaign=blogging-portfolio-q1-2017 https://www.sharonhh.com/blogging-portfolio-q1-2017#comments Fri, 31 Mar 2017 08:46:59 +0000 https://www.sharonhh.com/?p=4395 by Sharon Hurley Hall

The first quarter of this year has brought some changes, which I’ll talk about in my next newsletter. I’ve also done a lot of ghostwriting, so this roundup is a little shorter than usual. Here’s how this quarter’s blogging portfolio looks: CrazyEgg The Crazy Egg Guide to Facebook Marketing The Crazy Egg Guide to Pinterest […]

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by Sharon Hurley Hall

The first quarter of this year has brought some changes, which I’ll talk about in my next newsletter. I’ve also done a lot of ghostwriting, so this roundup is a little shorter than usual. Here’s how this quarter’s blogging portfolio looks:

Writing portfolio Sharon Hurley Hall 2017 q 1

CrazyEgg

Guest posts

SearchEnginePeople

GrowthLab

Mirasee

Oodle

OptinMonster –  NEW!

Cited

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The Current Content Marketing Ecosystem [Infographic] https://www.sharonhh.com/content-marketing-ecosystem?utm_source=rss&utm_medium=rss&utm_campaign=content-marketing-ecosystem https://www.sharonhh.com/content-marketing-ecosystem#comments Thu, 19 Jan 2017 18:15:53 +0000 https://www.sharonhh.com/?p=4247 by Sharon Hurley Hall

Online content is almost universally recognized as a crucial part of any company’s marketing strategy. While it’s clear that content is indeed king in this sphere, what’s less evident is just how businesses can best use content to achieve their goals. ROI for content marketing is notoriously difficult to measure and understand. This type of […]

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by Sharon Hurley Hall

Online content is almost universally recognized as a crucial part of any company’s marketing strategy. While it’s clear that content is indeed king in this sphere, what’s less evident is just how businesses can best use content to achieve their goals. ROI for content marketing is notoriously difficult to measure and understand. This type of campaign is best approached as a long-term effort, but some companies don’t have the patience or understanding to wait out the interim and reap the rewards of the long view.

More than half of marketing agencies believe that their clients know nothing about creating content campaigns and a third feel that their biggest challenge is understanding and meeting clients’ expectations. Don’t fall into this difficult majority. Set yourself up for success by diving into the numbers and getting a better view of how content marketing works. This informed insider view of the online marketing industry will give you the edge you need to make a real impact with your internet postings.

Once you have an understanding of what you’re doing with content marketing, you have almost unlimited potential to connect with your audience. Eighty-three percent of device users around the globe use multiple screens. These consumers are almost constantly connected, using an average of five devices and 10 services. Meet your target audience where they’re at and push your marketing to a new level with a smarter approach to content. Check out the infographic below for valuable insights from CopyPress about the content marketing landscape.

Content Marketing Ecosystem IG

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Sharon Hurley Hall – Blogging Portfolio, July to December 2016 https://www.sharonhh.com/sharon-hurley-hall-blogging-portfolio-2016-2?utm_source=rss&utm_medium=rss&utm_campaign=sharon-hurley-hall-blogging-portfolio-2016-2 https://www.sharonhh.com/sharon-hurley-hall-blogging-portfolio-2016-2#comments Tue, 03 Jan 2017 12:39:36 +0000 https://www.sharonhh.com/?p=2860 by Sharon Hurley Hall

It’s the start of another year of writing and blogging, with some great new work on the immediate horizon. Though I’m a big fan of always moving forward, the one exception is my writing portfolio, which I update at roughly half-yearly intervals. The list includes my articles on OnePageCRM, which I’ve shared before but which […]

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by Sharon Hurley Hall

It’s the start of another year of writing and blogging, with some great new work on the immediate horizon. Though I’m a big fan of always moving forward, the one exception is my writing portfolio, which I update at roughly half-yearly intervals.

Writing portfolio Sharon Hurley Hall 2016 Q3-4

The list includes my articles on OnePageCRM, which I’ve shared before but which are now on their new blog. Here are my top articles from the main sites I write for:

And here’s the rest of my work for the second half of last year:.

Crazy Egg

Main topics: conversion optimization, social media, content marketing, analytics

Pex Card – NEW!

Main topics: small business, mobility, finance

Growth Lab – NEW!

Main topics: marketing, writing, copywriting

Missinglett_r – NEW!

Main topic: blogging

Influential Content – NEW!

Main topics: content marketing, marketing, writing

These articles were previously published on Readz Magazine:

Search Engine People

Main topics: social media, content marketing, blogging

Crackerjack Marketing

Main topics: content marketing, social media, blogging

Mozy – NEW!

Main topic: technology

  • Technology Can Help You Eat Less During the Holidays

Oodle – NEW!

Main topic: social media

Mirasee

Main topics: productivity, marketing, freelance/solopreneur tips

Clickability

An old article that somehow got missed.

Editing

A piece of work I did some time ago. However, I only just realized they credited me for editing the report, so here it is.

Guest posts

Contributed

Cited

Podcast appearances

Personal essays

Sometimes I write about issues that don’t fit well here on Being Sharon, hosted on Medium. Here’s what I’ve published recently:

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A Year of Writing: 2016 in Review https://www.sharonhh.com/year-writing-2016-review?utm_source=rss&utm_medium=rss&utm_campaign=year-writing-2016-review https://www.sharonhh.com/year-writing-2016-review#comments Thu, 15 Dec 2016 14:14:51 +0000 https://www.sharonhh.com/?p=2855 by Sharon Hurley Hall

This year, I thought I’d do something a bit different and look back on some stats for my writing work in 2016: Writing and Sharing According to Scrivener I have written 177,000+ words this year. I think it’s actually a bit more as there are a couple of projects I haven’t got around to copying […]

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by Sharon Hurley Hall

This year, I thought I’d do something a bit different and look back on some stats for my writing work in 2016:

Writing and Sharing

2016 in review - sharon hurley hall

I don’t take the share counts too seriously, as every platform reports them slightly differently, but it’s nice to know that people are sharing.

Site Traffic

In other news, via Google Analytics:

  • I had fewer site visitors this year (around 7,500 uniques), but those who came bounced less and stuck around longer (a 42% increase over last year), which is great news.
  • The vast majority of my visitors (47%) are in the US, with some from the UK and India.
  • People are finding me through search, which is good news in terms of my SEO efforts. And there are quite a few direct visitors too.
  • Twitter remains the top way people find my content, with Facebook second. Despite being more active on LinkedIn, it’s not as effective for content sharing (in this case, at least).
  • Top pages on the site are:

Writing Projects

Interesting projects this year included:

  • A bunch of in-depth guides on CrazyEgg
  • A couple of ghostwritten ebooks on WordPress
  • A marketing guide for startups
  • Teaser copy for a translation company
  • Consulting with a client on WordPress, SEO and social media marketing
  • Delivering a presentation on content marketing

Next year’s plan includes:

What’s on your agenda for 2017?

Happy holidays to all.

 

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