Online content is almost universally recognized as a crucial part of any company’s marketing strategy. While it’s clear that content is indeed king in this sphere, what’s less evident is just how businesses can best use content to achieve their goals. ROI for content marketing is notoriously difficult to measure and understand. This type of […]
Do you understand Google Analytics? A few months ago, I asked my newsletter subscribers what kind of issues they needed help with. The Canva tutorial I published recently was a direct result of that conversation. But that’s not all they asked for. My subscribers also wanted to understand analytics better. Now, that’s a huge subject, […]
Client referrals are good business. It’s easier to win clients when you’re referred by a trustworthy source. Here are 5 steps you can take to make it easier to get client referrals and win new business. How to Power Up Your Client Referral Engine from Sharon Hurley Hall, Writer See more recent presentations, including: Showcase […]
When you market your work, you’re not just selling minutes and hours. You’re also offering clients the benefit of your experience in your industry. That’s why it’s a mistake to let negotiation be solely about price. In this presentation, there are 5 ways to change the conversation so your marketing focuses on value. 5 Ways […]
I recently asked the subscribers to my email newsletter what topics they wanted me to write about more. One clear favorite was a tutorial on creating images to use for blog posts, social media and other marketing. That made me very happy, as it gives me the chance to talk about Canva, a tool I’ve […]
Work doesn’t have to be boring. Here’s how Sharon Hurley Hall has fun and still has time to be a great writer.